Cadreon’s Private Marketplace (PMP) combines the safety and control of direct-publisher transactions with the audience-targeting efficiency of programmatic buying to deliver better viewability, engagement, contextual relevance, and overall brand safety.
Through Cadreon PMP, advertisers can tap into premium inventory for display, video, mobile, DOOH, radio, and TV unavailable on the open exchange.
Benefits for advertisers and marketers:
- Holistic media planning eliminates cross-bidding and allows precise frequency management and better optimisation.
- Tap into high viewability ad real estate and carve out unique site sections and custom site groupings.
- Preferential price points allow you to increase effectiveness of brand campaigns.
- Drive savings and efficiencies, and ultimately make smarter, more effective media investments.
- Access first-party audiences to glean new customer insights.
- Delivery is guaranteed as a multi-partner package.