Archives

Optimizing Campaigns Towards Brand Lift Metrics

As programmatic buying climbs up the ladder of media plans and gains traction in mid/upper-funnel tactics, advertisers are looking to drive brand lift and product consideration.
Read More

The Current Viewability Landscape in Programmatic

Digital media viewability is quickly becoming an important metric to judge campaign performance and the value of online advertising, since an ad that isn’t seen has little value.
Read More

Programmatic 2015 The Path Forward

Programmatic trading has come a long way in a very short period of time, even relative to the history of digital media.
Read More

Boston Pizza

Food & Beverage Case Study

Boston Pizza needed to accurately track and credit their online banner ads so that they could improve their ROAS, and efficiently reach new customers.
Read More

Postal Service Company

Retail Case Study

A leading postal service company with a diversified product offering had high rates of site abandonment and wanted to re-engage with customers and drive them back to their site.
Read More

Grocery Retailer

Retail Case Study

One of the world’s largest multinational grocery and general merchandise retailers needed a new digital-focused strategy and high-performance campaign to attract more customers.
Read More

Automotive Company

Automotive Case Study

One of the leaders in the automotive space relaunched a midsize car and were looking to generate mass awareness on a strained launch budget.
Read More

POV on the Evolution of Programmatic

Today while programmatic itself has various connotations attached to it, it has undeniably set in place the very change it promised.
Read More

Coca-Cola

Food & Beverage Video Case Study

Coca-Cola wanted to leverage its ‘Give a Little happiness’ Christmas ad to the maximum audience as efficiently as possible.
Read More

Programmatic 2015 Roadmap for Growth

Magna Global Programmatic 2015 Roadmap for Growth The programmatic ecosystem has evolved significantly over the past five years of global…
Read More