Cadreon Case Studies




Objectives

  • Drive strong increase volume of conversions whilst lowering overal cost per acquistion.

  • Boost online sales.

  • Build brand awareness, trial and affinity among higher spending holiday makers.

  • Optimise out low cost product sales

Cadreon solution

  • Utilise Cadreon by targeting existing segments and testing new areas of opportunity

  • Dynamically changing creative via database lookup and IP targeting

  • Day and dayparting of campaign and creative

  • Re-marketing and CRM program to leverage prospects.

  • Linking display and search efforts to minimise duplication and maximise opportunity

Results

  • Drove CPA down to target CPA within 4 weeks

  • CPA continues to optimise below target with significant increases in sales volume

  • Average sale price rose 20% within first four weeks

  • Identified and captured new market segments that have now been fed into broader marketing efforts