Magna Global Programmatic 2015 The Path Forward
Programmatic trading has come a long way in a very short period of time, even relative to the history of digital media. Brands and publishers have moved from testing and experimentation to mature programmatic strategies in under five years. While many of the important programmatic trends of the past few years continue to be relevant in 2015, participants in the programmatic ecosystem have an additional challenge to tackle this year: streamlining the exponentially more complex programmatic process.
Click here to read the Programmatic 2015 The Path Forward report