Author Archives for wp

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Optimizing Campaigns Towards Brand Lift Metrics

October 27, 2015 9:51 pm Published by Comments Off on Optimizing Campaigns Towards Brand Lift Metrics

As programmatic buying climbs up the ladder of media plans and gains traction in mid/upper-funnel tactics, advertisers are looking to drive brand lift and product consideration.


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The Current Viewability Landscape in Programmatic

October 9, 2015 6:48 pm Published by Comments Off on The Current Viewability Landscape in Programmatic

Digital media viewability is quickly becoming an important metric to judge campaign performance and the value of online advertising, since an ad that isn’t seen has little value.


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Programmatic 2015 The Path Forward

October 8, 2015 9:19 pm Published by Comments Off on Programmatic 2015 The Path Forward

Programmatic trading has come a long way in a very short period of time, even relative to the history of digital media.


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Food & Beverage Case Study

October 8, 2015 7:53 pm Published by Comments Off on Food & Beverage Case Study

Boston Pizza needed to accurately track and credit their online banner ads so that they could improve their ROAS, and efficiently reach new customers.


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Retail Case Study

October 8, 2015 7:45 pm Published by Comments Off on Retail Case Study

A leading postal service company with a diversified product offering had high rates of site abandonment and wanted to re-engage with customers and drive them back to their site.


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Retail Case Study

October 7, 2015 10:06 pm Published by Comments Off on Retail Case Study

One of the world’s largest multinational grocery and general merchandise retailers needed a new digital-focused strategy and high-performance campaign to attract more customers.


Automotive Case Study

October 7, 2015 9:51 pm Published by Comments Off on Automotive Case Study

One of the leaders in the automotive space relaunched a midsize car and were looking to generate mass awareness on a strained launch budget.


POV on the Evolution of Programmatic

October 6, 2015 9:04 pm Published by Comments Off on POV on the Evolution of Programmatic

Today while programmatic itself has various connotations attached to it, it has undeniably set in place the very change it promised.


Food & Beverage Video Case Study

October 6, 2015 8:35 pm Published by Comments Off on Food & Beverage Video Case Study

Coca-Cola wanted to leverage its ‘Give a Little happiness’ Christmas ad to the maximum audience as efficiently as possible.