As programmatic buying climbs up the ladder of media plans and gains traction in mid/upper-funnel tactics, advertisers are looking to drive brand lift and product consideration.
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Digital media viewability is quickly becoming an important metric to judge campaign performance and the value of online advertising, since an ad that isn’t seen has little value.
Programmatic trading has come a long way in a very short period of time, even relative to the history of digital media.
Boston Pizza needed to accurately track and credit their online banner ads so that they could improve their ROAS, and efficiently reach new customers.
A leading postal service company with a diversified product offering had high rates of site abandonment and wanted to re-engage with customers and drive them back to their site.
One of the world’s largest multinational grocery and general merchandise retailers needed a new digital-focused strategy and high-performance campaign to attract more customers.
One of the leaders in the automotive space relaunched a midsize car and were looking to generate mass awareness on a strained launch budget.
Today while programmatic itself has various connotations attached to it, it has undeniably set in place the very change it promised.
Coca-Cola wanted to leverage its ‘Give a Little happiness’ Christmas ad to the maximum audience as efficiently as possible.